Franchising offers many opportunities. But I am not talking about buying a franchise. The bulk of franchise opportunities in South Africa have come from the USA or EU. They are therefore Euro-centric in their design and conceptualisation.
In the African context, there is a strong socio-cultural trend to a more Westernised approach to life. This means that there is a lot of room to merge the Afro-centric with the Euro-centric and develop uniquely African franchises.
I am not suggesting it is broadly applicable, but there are certain narrow focus areas where it is possibly applicable.
An example of this would be clothing, and another example fast food. There are certain unique food tastes which are deeply ingrained in the African culture, but which could be presented in a Euro-centric manner expected of a franchise. Clothing too offers similar opportunitities.
